Social Media Week NYC 2014 | Part 3

Thursday Cont'd

Thursday night I headed out to Brooklyn for an event hosted by Revolt TV & Huge Inc. at The Dumbo Loft and it had an awesome vibe. The venue was really cool and there were drinks and snacks.

Joe McCaffrey of Huge interviewed Jake Katz, VP of Audience Insights & Strategy at Revolt TV.

"Revolt is a multi-platform TV network that was recently launched this past October by Sean Combs. It aims to be “the go-to source for music content, like ESPN is for sports,” explains Jake Katz.

An interesting point that came up was the importance of knowing your audience and how to strengthen your social media presence. Katz adds, “You can create a real meaningful experience on one platform” rather than stretch across as many as possible.