The week was off to a great start and I had a busy schedule of events to keep up with. I was really looking forward to Masthead Media's event at the Gansevoort Park Avenue 'Calling All Journalists: How to Rebrand Yourself as a Content Marketing & Social Expert' ft. speakers from Conde Nast, Equinox, Weber Shandwick and Anne Chertoff Media.
Journalists are the ones who are being looked to for knowledge and skills in the social and digital space. They know how to engage, interact and write compelling content. “Journalists know how to put soul into stories,” says Jason Kaufman of Weber Shandwick.
