Friday, July 26, 2013

EVENT | The Wool Workshop

Last weekend I got to check out the Crosby Street Hotel in SoHo for an event in the called The Wool Workshop, hosted by The Woolmark Company. I felt like I was in school again, because it was set up like a lecture, but it was actually really interesting.

The speaker was Woolmark's global innovation manager Roy Kettlewell and he shared tons of info into what goes into the making of Merino wool, plus background on everything from the different types of sheep to the techniques used to get it just the way they like it.

The second half of the presentation was showcasing The Wool Lab AW14/15, which revealed the upcoming fall trends. They were separated into seven different themes:
The Club
Simple Chic
Street Market
Cinque Ports
Xtreme Knitwear
View the details here:

I walked out of there a lot more knowledgeable about the wool industry and random facts that I feel like I could pull out at parties. Most of the audience was made up of designers, manufacturers, etc, so a lot of the questions had that focus.

Side note, I absolutely fell in love with the venue. If I was ballin' and could afford it, I would defs stay at this chic and trendy SoHo spot.


The Woolmark Company also presents an award for wool creativity:

"The International Woolmark Prize is a fashion design award that identifies the most important designers of the future whilst highlighting the modernity of Merino wool within their collections. The initiative crosses borders and cultures by recognising outstanding new talent from emerging and established fashion hotspots around the globe including: Australia, Asia, Europe, Middle East, USA."

This year's USA section winner was Altuzarra designer Joseph Altuzarra
Anyways, be sure to find The Woolmark Company at and on Facebook and Twitter!

- Christina
Follow my adventures on Twitter: @christinaaa28

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