Monday, February 24, 2014

Social Media Week NYC 2014 | Part 1

Social Media Week NYC just wrapped up and I was so glad that I got the chance to attend this year. Last year I went as media, but this time around I received a campus scholarship. I was super pumped to be back in the city, surrounded by industry folks and digital media enthusiasts.

Here's a quick video I whipped up give you a glimpse into my experience:

 The first panel on my agenda was at the AOL HQ - "Is Social Killing Storytelling?"
James Bennet, The Atlantic
Heidi Moore, The Guardian
Abigail Cusick, Bravo TV
Stacy Martinet, Mashable
Tim McDonald, The Huffington Post
"Being able to tell a great story isn't tied to a specific length or medium," says Stacy Martinet.

A tip for budding journalists, become a Twitter rock star. Heidi Moore of The Guardian spoke about how she uses Twitter as an additional test during the hiring process. "You can tell the quality of a writer by their tweets," she says. "It's a hiring tool."
 Then I headed to the SMW campus at the Highline Stages for a couple panels. First up: 
Building a Digital Publishing Brand Today and Making Money
Hosted by Refinery 29
Kelly Liyakasa, Adexchanger
Christine Bender, Armani Exchange
Melissa Goidel, Refinery 29
They focused on brand partnerships & collaborations, showing a few of their most successful campaigns with the ladies behind The Coveteur and Arielle Nachmani aka SOMETHINGNAVY

'Reinventing The Record Label: Lyor Cohen and Kevin Liles Discuss Their New Content Company, 300'
Music industry powerhouse duo Kevin Liles and Lyor Cohen spoke about their new company 300. The panel was moderated by Zack O. Greenburg, a senior editor at Forbes (I met him back at Techweek NYC, where he talked about his Jay-Z biography).

It was really interesting hearing these guys give insight into the music industry and how they're planning on taking it from a different direction with 300. "We have no shame in our game," says Lyor Cohen.

Near the end of the event, Kevin Liles started talking about his thoughts on college kids heading into the industry. He explained how students are leaving college with their piece of paper and expect to be handed a job right away. "Earn your shit," he says. He really emphasized the idea of starting from the bottom. "We all start out as an unpaid intern," adds Lyor Cohen.
More advice to young people:

Part 2 of my SMW still to come!

- Christina
Follow my adventures on Twitter: @christinaaa28

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