Wednesday, February 13, 2013

LAUNCH EVENT | Grey Goose Cherry Noir

On Thursday, February 4th, the main floor of the Thompson Toronto hotel was jam-packed for the launch of Grey Goose Cherry Noir, a brand new flavour of the classic vodka brand. The Thompson lobby was transformed into a dark, enchanted garden atmosphere, complete with models in long, black hooded dresses - very vampire-esque.

Although the decor and atmosphere was amazing, I'll admit that it was a little too crowded for my liking. But I guess that's proof of a successful event! There was also huge social media buzz going on surrounding the event, which was pretty great. From Twitter to Instagram, Grey Goose Cherry Noir was spreading through the web very quickly. There was even an Instaprint station at the event, which printed out photos from Instagram in real-time that were tagged #cherrynoir @greygoosecherry.

Here are a few more of my photos from the event:

We even got engraved crystals - fancy!
Photo courtesy of Iris Blu
These lovely ladies in black were provided for the event by Iris Blu Event Staffing, a company that aims to change the face of promotional and experiential marketing. Created by Anissa Holmes and Rachel Bowman (pictured below), Iris Blu has already worked with big names such as Warner Bros, UFC and Rogers.
 For more info on Iris Blu, check them out at

- Christina
Follow my adventures on Twitter: @christinaaa28


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