Sunday, February 24, 2013

So You Think You Can Start Up? | SMW NYC

The digital startup world has been booming with new and innovative businesses and I've been lucky enough to see into that world by previously working at the Ryerson Digital Media Zone, a startup incubator in Toronto. But I've become especially interested in startups that bring together fashion and technology.

On Tuesday, February 19th, Hearst Magazines hosted a fashion startup competition 'So You Think You Can Start Up?' for budding fashion tech entrepreneurs to share their pitches to the SMW audience. The winner would receive a editorial coverage on

The judges:
 L-R: Drake Martinet - Social Editor, NowThis News;
Aliza Licht - Senior Vice President, Global Communications, Donna Karan;
Amina Akhtar, Executive Editor,

The contestants:


Julie Mahloch, Founder & CEO

Phil Bjerknes, CTO, Co-Founder

Jennifer Yassen, Head of US Partnerships

After much deliberation and votes from the audience, the winner was chosen...

Congrats to Bloom!

More SMW NYC coverage coming up!

- Christina
Follow my adventures on Twitter: @christinaaa28

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